ITV3: A Classic Comfort Blanket
ITV3 gives one nostalgia; an escape back into the classic world of television. This shall be the channel that services those looking for the comfort of familiar faces, heartwarming storylines, and slow-paced movement. By being a crime drama, period piece, and sitcom all at once, ITV3 would give one the feeling of a familiar warm blanket, beckoning one to simply ease up and dive right into the golden age of television.
While there, the appeal of the channel lies in its classic programming; there is scope for developing it further. Adding some modern dramas or even documentaries around the realm of classic television could help the channel garner a larger and younger following without losing its basic identity. After all, ITV3 is still a favored channel among many viewers who yearn to get away from today’s frenetic pace of television.