Dave: A Channel for the Modern Man
Dave has forged a niche as a channel squarely aimed at the modern man, with a penchant for humor, wit, and irreverence. It has a raft of original comedies, alongside acquired shows and documentaries with a strong comedic element on their own merit. This has helped forge a unique identity with which to resonate, an often underserved demographic by traditional television.
No doubt, Dave has an idea about his target audience, but it does allow for some room for extension. More programs including diversity and inclusivity can broaden its appeal without selling out to its core identity. Still, this channel’s consideration for entertainment and bonding created with viewers sealed the leading position in television.